21 News Now, More Local News for Youngstown, Ohio - Could school bus ads save school budgets?
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Associated Press - March 19, 2010 6:25 AM ET
SEATTLE (AP) - School districts have imposed all sorts of drastic cuts to save money during the down economy, and now some have resorted to placing advertising on school buses.
Washington lawmakers considered the idea of school bus ads this year, and the concept also is being tossed around in Ohio, New Jersey and Utah. About half a dozen states already allow bus advertising.
School districts say it's practically free money, and advertisers love the captive audience that school buses provide.
Opponents complain that children are being forced to travel to school on moving media kiosks. They say the tactic isn't much different from dressing teachers in uniforms decorated in sponsor logos.
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