Sex, drugs and alcohol: Tips for watching Super Bowl commercials - WFMJ.com News weather sports for Youngstown-Warren Ohio

Sex, drugs and alcohol: Tips for watching Super Bowl commercials with kids

Updated:
© iStockphoto.com/Brad Killer © iStockphoto.com/Brad Killer

SOURCE Wake Forest University

As families get ready to watch the Super Bowl this weekend, what else will they see besides touchdowns and field goals?

Ads promoting alcohol and other products geared toward an older audience.

Christy Buchanan, professor of psychology at Wake Forest University and an expert on parent-child relationships, says parents shouldn't squirm on the couch until each round of beer ads is over, but should take action. They can turn uncomfortable moments in front of the TV into "values moments" with their children.

"It is important for parents to address issues and share their values," says Buchanan, "So, when beer commercials come on, talk about your views on drinking. There are so many societal messages that say 'drinking makes life fun.' This is a parent's opportunity to say what they think and start a discussion."

Pro football is by far the most popular sport to watch among kids; 66% of kids ages 7-11 say they watch pro football on television. A study by the non-profit group Common Sense Media reviewed nearly 6,000 commercials in 60 NFL games in a recent NFL season and found the following:

  • 300 of the ads were for alcohol
  • 40% of the games included advertisements for erectile-dysfunction drugs
  • 500 of the advertisements involved significant levels of violence, including gun fights, explosions, and murders
  • 80 of the advertisements involved significant levels of sexuality, including scenes about prostitution and strippers

Buchanan offers the following tips to parents trying to figure out what to do when a kindergartner asks, "What is Viagra?" or a teenager comments on how much fun people are having in a beer commercial:

  • Take a "values moment" -- Leave the TV on, but talk about family values. For older children (middle school age and up), use the opportunity to engage children in conversation, particularly about issues such as drinking.
  • Ask children what they think about what they are seeing or hearing, then respond to their perceptions and reactions.
  • Switch channels and find another show -- For younger children, hit the previous channel button to Animal Planet or "Sponge Bob" on the remote control. Go back to the game in two minutes.
  • Mute the TV -- Without the sound, commercials lose a lot of their impact. Use this time to talk about what's happening in the game.

"I do think that doing things like the Super Bowl can be 'family bonding' events despite the commercials," Buchanan says.

  • More NewsMore>>

  • Credit card skimming reported at Mercer County service station

    Credit card skimming reported at Mercer County service station

    Friday, May 26 2017 5:06 PM EDT2017-05-26 21:06:52 GMT

    Authorities in Mercer county are investigating reports of thieves skimming credit guards to steal consumers personal information. It happened recently at Wagler's Camp Perry service station in Clarks Mills.   Skimming happens when thieves unlock gas pumps and connect a skimmer to the card reader which steals information when a customer swipes a credit or debit card. 

    More >>

    Authorities in Mercer county are investigating reports of thieves skimming credit guards to steal consumers personal information. It happened recently at Wagler's Camp Perry service station in Clarks Mills.   Skimming happens when thieves unlock gas pumps and connect a skimmer to the card reader which steals information when a customer swipes a credit or debit card. 

    More >>
  • Southern rock founding father Gregg Allman dies at age 69

    Southern rock founding father Gregg Allman dies at age 69

    Saturday, May 27 2017 10:45 PM EDT2017-05-28 02:45:44 GMT
    Gregg Allman, whose bluesy vocals and soulful touch on the Hammond B-3 organ helped propel the Allman Brothers Band to superstardom, has died at age 69.More >>
    Gregg Allman, whose bluesy vocals and soulful touch on the Hammond B-3 organ helped propel the Allman Brothers Band to superstardom, has died at age 69.More >>
  • Locations of Mahoning County OVI checkpoints announced

    Locations of Mahoning County OVI checkpoints announced

    Saturday, May 27 2017 8:51 PM EDT2017-05-28 00:51:31 GMT

    The Mahoning County OVI Task Force has announced the locations of two sobriety checkpoint tonight. According to a news release, the first checkpoint will be on South Avenue near Mathews Road in Boardman from 10:00 pm until 12:00 am.  The second checkpoint will be on Route 224 at Marinthana near the Southern Park Mall in Boardman and will run from 1:00 am until 3 a.m. Sunday.

    More >>

    The Mahoning County OVI Task Force has announced the locations of two sobriety checkpoint tonight. According to a news release, the first checkpoint will be on South Avenue near Mathews Road in Boardman from 10:00 pm until 12:00 am.  The second checkpoint will be on Route 224 at Marinthana near the Southern Park Mall in Boardman and will run from 1:00 am until 3 a.m. Sunday.

    More >>
*DISCLAIMER*: The information contained in or provided through this site section is intended for general consumer understanding and education only and is not intended to be and is not a substitute for professional advice. Use of this site section and any information contained on or provided through this site section is at your own risk and any information contained on or provided through this site section is provided on an "as is" basis without any representations or warranties.
Powered by Frankly
All content © Copyright 2000 - 2017 WFMJ. All Rights Reserved. For more information on this site, please read our Privacy Policy and Terms