YOUNGSTOWN, Ohio - A local company that grew from an idea by two Youngstown entrepreneurs is celebrating its 10th anniversary and its products are now in use worldwide.
SenSource, on Oakwood Avenue, specializes in devices and software that counts and monitors people traffic and you would probably be surprised how many times you have been counted by one of their products.
"We do museums, we do visitor centers, nature walk trails, anywhere where they want to monitor any kind of counts we can do it," said company Vice President Kevin Stefko.
Mahoning County Libraries use SenSource to determine total visitors who use library services and not just the number who check out books.
The company has a range of sensors including hi-tech devices with thermal imaging and camera's that hook into a customer's network.
One device is actually accessible remotely from our offices. We can pretty much log in to any one of the cameras anywhere around the world," said Joe Varacalli President of SenSource.
He says SenSource sensors are is use in thousands of retail stores around the globe. "The big thing that they look at is their conversion ratio. Meaning, how many customers came in versus how many people actually purchased something," Varacalli said.
Less sophisticated devices use a light beam to do a simple doorway count. "When people walk by and break the beam it increments the counter," Varacalli said.
Casinos are some of the company's newest customers, and more and more businesses are using the science of counting to determine optimal staffing levels and operate more efficiently.
"Our sensors allow them to get that data, understand it, and then make intelligent business decisions," Stefko said.
SenSource is aiming to continue to grow its customer base and looks forward to more great years ahead.
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