With her son holding her elbow, Colleen Arvin walked up her driveway to what was left of her house for 40 years.More >>
The cost of a massive tornado that battered an Oklahoma City suburb could be more than $2 billion, according to a preliminary official estimate announced Wednesday. State authorities meanwhile said two infants were among the...More >>
Wednesday, May 22 2013 11:54 AM EDT2013-05-22 15:54:09 GMT
AUSTINTOWN, Ohio- Parents and children looking for a place to cool off this summer are in luck. A new splash pad is now open in Austintown at the Austintown Township park. A ribbon cutting ceremony wasMore >>
AUSTINTOWN, Ohio- Parents and children looking for a place to cool off this summer are in luck.More >>
Wednesday, May 22 2013 9:14 AM EDT2013-05-22 13:14:24 GMT
POLAND, Ohio- Poland High School has been evacuated following a "suspicious odor" in one of the school's rooms. Poland Schools Superintendent Don Dailey said that students and staff have been safely evacuatedMore >>
POLAND, Ohio- Poland High School is back in session following an evacuation due to a "suspicious odor" in one of the school's rooms. More >>
Wednesday, May 22 2013 8:55 AM EDT2013-05-22 12:55:57 GMT
COLUMBUS, Ohio- Former Ohio Attorney General Marc Dann has applied to have his law license reinstated now that he's served a six-month suspension related to ethics violations. Dann resigned as Ohio'sMore >>
COLUMBUS, Ohio- Former Ohio Attorney General Marc Dann has applied to have his law license reinstated now that he's served a six-month suspension related to ethics violations.More >>
With an ominous storm approaching, the Moore Public School District flashed a text alert to parents: "We are currently holding all students until the current storm danger is over. Students are being released to...More >>
With an ominous storm approaching, the Moore Public School District flashed a text alert to parents: "We are currently holding all students until the current storm danger is over. Students are being released to parents only...More >>
Wednesday, May 22 2013 6:30 AM EDT2013-05-22 10:30:49 GMT
NEWELL, W.Va.- For the first time in Homer Laughlin China's 142 year history, there's a woman at the reins. The president and owner of the largest remaining pottery in U.S. says the barriers are downMore >>
NEWELL, W.Va.- For the first time in Homer Laughlin China's 142 year history, there's a woman at the reins. The largest remaining pottery in the U.S. is moving forward with the first female president and new technology.More >>
Wednesday, May 22 2013 6:13 AM EDT2013-05-22 10:13:57 GMT
NEW YORK (AP) - The American Cancer Society - one of the nation's best known and influential health advocacy groups - is 100 years old this week. Back in 1913 when it was formed, cancer was a lesser threatMore >>
NEW YORK (AP) - The American Cancer Society - one of the nation's best known and influential health advocacy groups - is 100 years old this week.More >>
Wednesday, May 22 2013 6:10 AM EDT2013-05-22 10:10:14 GMT
SPRINGFIELD, Ohio - A lawyer says that a missing Springfield school board member and attorney found in Wisconsin had medical issues. In a press release, Attorney John B. Juhasz said that John SchoenikeMore >>
SPRINGFIELD, Ohio - A lawyer says that a missing Springfield school board member and attorney found in Wisconsin had medical issues.More >>
Wednesday, May 22 2013 6:00 AM EDT2013-05-22 10:00:45 GMT
KING OF PRUSSIA, Pa. (AP) - Three sisters say they were kicked out of a suburban Philadelphia mall after refusing to remove profanity-laden hats expressing their hatred of breast cancer. Zakia Clark andMore >>
KING OF PRUSSIA, Pa. (AP) - Three sisters say they were kicked out of a suburban Philadelphia mall after refusing to remove profanity-laden hats expressing their hatred of breast cancer.More >>
Information contained on this page is provided by companies via press release distributed through PR Newswire, an independent third-party content provider. PR Newswire, WorldNow and this Station make no warranties or representations in connection therewith.
Re-think 2013 Presents Three Days Of Consumer Insights, Marketing Research Breakthroughs, Global Strategies and Digital Marketing and Measurement Findings
NEW YORK, Feb. 28, 2013 /PRNewswire/ -- The nation's leading advertising research conference, The Advertising Research Foundation's (ARF) Re:think 2013, convenes March 17 here with a series of thought-provoking programs ranging from how brands are courting the "promiscuous consumer," to the truths about successful digital marketing – while also examining such critical issues as how marketers need to better understand the Chinese consumer and whether social media has become the world's largest focus group.
The Advertising Research Foundation will be hosting the annual gathering of advertising and marketing researchers and brand experts for the 59th straight year, March 17-20, at the Marriott Marquis in New York City. Headlining the three-day conference are J.Walker Smith, executive chairman of The Futures Company; and Steven Kotler, co-founder and director of research of the Flow Genome Project.
Matthias Hartman, CEO, GfK, will also be a keynote speaker on the vast opportunities for the research industry to invest heavily in expanding emerging markets.
Re:think 2013 will offer nearly three dozen learning sessions, Key Issue Forums, presentations, panel discussions and keynote sessions covering a wide range of marketing-centric research topics. See link for agenda: http://www.thearf.org/rethink-2013.php
Presentations include inside looks at how T-Mobile utilized next-generation polling technology and large-scale data mining to attract the elusive "persuadable" wireless consumer; how research will play a vital role in the $30 trillion emerging markets growth opportunity; and Facebook's take on measurement systems that help put the right message in front of the right audience in a program entitled "Cracking the Code: Truths and Insights about Success in Digital Marketing."
The ARF will also be expanding its Key Issues Forums, a series of exclusive presentations that will include 40 never-before-presented white papers submitted by such leading companies as ESPN, Facebook, The Coca-Cola Company and Millward Brown.
Also, CBS and Nielsen will unveil in their Platinum Learning session a new generation of analytics for categories beyond CPG-retail, restaurant, travel, telcom, entertainment, and financial services. This breakthrough technique will show how to connect consumer behavior to the media planning process-like never before.
Researchers and consumer insights experts from Google, Nielsen, CBS, McKinsey, ExxonMobil, Facebook and GfK, among others, will also be presenting programs or leading panel discussions on a host of critical business challenges and insightful solutions for successful marketing in the digital age.
"Re:think 2013 will be the most groundbreaking marketing research event of the year," says Bob Barocci, president, the Advertising Research Foundation. "In addition to showcasing some of the finest minds in the industry, we will be introducing an ongoing study on online research quality. Re:think 2013 is a must-attend event for advertisers and their agencies."
Delivering the initial keynote session will be The Futures Company's Smith, with a trailblazing presentation on the "Global Enraged" consumer and the new Kinship Economy. One of the country's leading analysts on consumer trends, Smith details how the seething temper of the Global Enraged in this difficult economic time is spurring consumers to remake politics and business.
The ARF's second keynote speaker at Re:think 2013 is Steven Kotler, an acclaimed expert on ultimate human performance who has explored one of the most dynamic business tools – "Flow States," which is being adapted by corporations to create more innovative problem-solving and smarter decision-making.
About the Advertising Research Foundation (ARF):?
Founded in 1936 by the Association of National Advertisers and the American Association of Advertising Agencies, the ARF is dedicated to aggregating, creating and distributing research-based knowledge that will help members make better advertising decisions. ARF members include more than 400 advertisers, advertising agencies, associations, research firms, and media companies. The ARF is the only organization that brings all members of the industry to the same table for strategic collaboration. The ARF celebrates more than 75 years as the industry's authoritative source of advertising knowledge. The ARF is located at 432 Park Ave. South, 6th Floor, New York, NY 10016 and on the Web at www.thearf.org