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SOURCE: One Sotheby's International Realty, Inc.
Sunny Realty Brings International Reach and Leading Online Technology for Luxury Real Estate.
Miami, FL (PRWEB) March 19, 2013
Mayi De La Vega, CEO of ONE Sotheby’s International Realty, announced today that Sunny Realty, a leader in luxury condominium and waterfront real estate with more than $100 million in sales in 2012, has merged with the firm.
Founded and led by Lana and Leon Bell, Sunny Realty specializes in the areas of Sunny Isles, Miami Beach, Aventura, Fisher Island, Fort Lauderdale, Hollywood and Hallandale. With multilingual agents who possess extensive international reach, Sunny Realty’s team of 10 speak a total of seven foreign languages, including Spanish, French, German, Italian, Hebrew, Russian and Portuguese.
One of the firm’s prime niches is online technology, which it utilizes to inform buyers and sellers about South Florida’s luxury real estate market and to provide the utmost detail about luxury residential listings. Sunny Realty’s website is the leading online resource for domestic and foreign buyers, garnering more than 170,000 unique visitors every month.
The website offers a unique rating system that allows buyers to assess the overall value of a home, with Sunny Realty’s own custom “health index” that rates properties in order to educate clients. Understanding the importance of being tech savvy and appealing to diverse clients, the firm also regularly provides updates through its blog, noting useful market trends and insight on new and unique listings.
Sunny Realty CEO Lana Bell was born in Kiev, Ukraine, and previously oversaw a successful computer consulting firm in New York City before relocating to Miami and co-founding the firm with her husband, Leon, eight years ago. A graduate of Polytechnic Institute of New York University with a degree in Computer Science, Bell’s technology experience enabled her to develop Sunny Realty’s website and marketing strategy into unrivaled resources for real estate.
“We are delighted that Sunny Realty has merged with us. Their technological approach, market expertise and commitment to educating and serving their clients align well with our brand,” said Beth Butler, President and COO of ONE Sotheby’s International Realty. “Sunny Realty is a perfect addition as we continue to expand in the market and reach international clients through many communication avenues.”
“We joined ONE Sotheby’s International Realty due to its strong international presence and superb marketing resources, which will be tremendous assets to our clients, who hail from around the world,” said Lana Bell. “The Sotheby’s brand possesses a strong identity that provides us with a competitive edge and greatly complements our existing team, marketing knowledge and client services approach.”
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About ONE Sotheby's International Realty:
ONE Sotheby's International Realty is the fastest growing luxury real estate brokerage firm in South Florida. The firm has opened offices in Fort Lauderdale, Coral Gables, Miami Beach and Key Biscayne and recruited more than 200 agents in just two years. An affiliate of Sotheby's International Realty, the global network currently has more than 10,900 sales associates throughout 500 offices in 42 countries and territories worldwide. ONE Sotheby's International Realty also benefits from an association with the venerable Sotheby's auction house, established in 1744. For more information, please visit http://www.onesothebysrealty.com.
About Sotheby's International Realty Affiliates, Inc.
Founded in 1976 to provide independent brokerages with a powerful marketing and referral program for luxury listings, the Sotheby’s International Realty network was designed to connect the finest independent real estate companies to the most prestigious clientele in the world. In February 2004, Realogy Corporation, a global provider of real estate and relocation services, entered into a long-term strategic alliance with Sotheby’s, the operator of the auction house. The agreement provided for the licensing of the Sotheby’s International Realty name and the development of a full franchise system by Realogy’s subsidiary, Sotheby’s International Realty Affiliates LLC. Affiliations in the system are granted only to brokerages and individuals meeting strict qualifications. Sotheby’s International Realty Affiliates LLC supports its affiliates with a host of operational, marketing, recruiting, educational and business development resources. Franchise affiliates also benefit from an association with the venerable Sotheby’s auction house, established in 1744. For more information, visit http://www.sothebysrealty.com.
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