Wendy's pretzel burger isn't just about taste - WFMJ.com News weather sports for Youngstown-Warren Ohio

Wendy's pretzel burger isn't just about taste

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NEW YORK (AP) - Wendy's is hoping its rollout of a pretzel bun will boost profits.

The Associated Press reported in January that the fast-food chain was testing the "Pretzel Bacon Cheeseburger" in select locations. Then an analyst for Janney Montgomery Scott recently noted that executives said the burger would be rolled out nationally this year as a promotional item.

That has sparked plenty of online chatter, mostly positive.

But the concoction wasn't created just to please taste buds. The burger is a reflection of Wendy's emphasis on offering more premium breads that raise perceptions about the quality of its food without raising its own costs too much.

Copyright 2013 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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