Twitter, Comcast sign TV partnership - 21 News Now, More Local News for Youngstown, Ohio -

Twitter, Comcast sign TV partnership

Posted: Updated:

NEW YORK (AP) - Twitter and Comcast have signed a partnership that will let viewers access TV shows and buy movie tickets directly from a tweet, deepening the short messaging service's ties to television programming.

Twitter Inc. and Comcast Corp. said Wednesday that a new feature that's part of the deal will let customers of Comcast's Xfinify TV service tune in to programs by clicking a "see it" button in a tweet. In a statement, Comcast CEO Brian Roberts called it "an instant online remote control."

The button will allow Twitter users who are also Comcast customers to set DVRs, tune in to shows online, on TV or on mobile devices. They can also buy movie tickets through Fandango. In the current TV season, shows on NBC, USA, Bravo, MSNBC and other networks will be accessible through the "see it" button. Comcast and Twitter said they are in talks with other TV networks and companies that will use the feature in the "coming months."

Twitter's deal with the nation's largest cable company comes as the company prepares for an initial public offering of stock, which could occur as soon as next month. The agreement is more expansive than the advertising partnerships Twitter has signed recently with TV content providers such as CBS and the NFL. But it does have an advertising component, which adds NBCUniversal's properties to Twitter's Amplify program.

Amplify lets TV content owners beam real-time video clips to Twitter users who may have seen -or could be interested in - their programming. It also allows marketers to communicate with viewers who saw their TV ads, extending commercial pitches to consumers' smartphones and tablets.

"Twitter is where television viewers come to talk about what they're watching on TV when they're watching it. Millions of users are exposed to the live conversation that unfolds on Twitter while a show is on the air and now, with See It, they'll be able to tune in directly from a Tweet," said Dick Costolo, Twitter's CEO, in a statement.

Copyright 2013 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

  • More From wfmj.comMore>>

  • Corbett: I kept no-new tax pledge the 'best I can'

    Corbett: I kept no-new tax pledge the 'best I can'

    Wednesday, August 20 2014 9:48 PM EDT2014-08-21 01:48:38 GMT
    Pennsylvania Gov. Tom Corbett says he believes he fulfilled the spirit of his 2010 campaign pledge not to raise taxes or fees, but he won't renew that sweeping vow in his current bid for a second term.More >>
    Pennsylvania Gov. Tom Corbett says he believes he fulfilled the spirit of his 2010 campaign pledge not to raise taxes or fees, but he won't renew that sweeping vow in his current bid for a second term.More >>
  • $2M offered to Ohio farmers to help reduce algae

    $2M offered to Ohio farmers to help reduce algae

    Tuesday, August 19 2014 10:07 PM EDT2014-08-20 02:07:19 GMT
    TOLEDO, Ohio (AP) - The federal government is offering $2 million to Ohio farmers to help prevent farm runoff that contributes to potentially harmful algae blooms. Farmers in 20 counties in the western Lake Erie watershed can apply for some of the funds to plant cover crops to reduce nutrient runoff and erosion. The federal money, provided by the Natural Resources Conservation Service, is aimed at reducing future algae blooms. U.S. Sen. Sherrod Brown and Toledo Rep. Marcy Kaptur announced th...More >>
    TOLEDO, Ohio (AP) - The federal government is offering $2 million to Ohio farmers to help prevent farm runoff that contributes to potentially harmful algae blooms. Farmers in 20 counties in the western Lake Erie watershed can apply for some of the funds to plant cover crops to reduce nutrient runoff and erosion. The federal money, provided by the Natural Resources Conservation Service, is aimed at reducing future algae blooms. U.S. Sen. Sherrod Brown and Toledo Rep. Marcy Kaptur announced th...More >>
  • 5K-8K gallons of fuel oil spills into Ohio River

    5K-8K gallons of fuel oil spills into Ohio River

    Tuesday, August 19 2014 10:06 PM EDT2014-08-20 02:06:15 GMT
    CINCINNATI (AP) - An estimated 5,000 to 8,000 gallons of fuel oil spilled into the Ohio River, closing about a 15-mile section of the waterway southeast of Cincinnati. A Coast Guard spokeswoman says that the section of river was closed to river traffic Tuesday to enable cleanup and response. A Duke Energy spokeswoman says the spill from a Duke power plant in New Richmond, about 20 miles southeast of Cincinnati, happened late Monday night. Duke Energy spokeswoman Sally Thelen says the spill oc...More >>
    CINCINNATI (AP) - An estimated 5,000 to 8,000 gallons of fuel oil spilled into the Ohio River, closing about a 15-mile section of the waterway southeast of Cincinnati. A Coast Guard spokeswoman says that the section of river was closed to river traffic Tuesday to enable cleanup and response. A Duke Energy spokeswoman says the spill from a Duke power plant in New Richmond, about 20 miles southeast of Cincinnati, happened late Monday night. Duke Energy spokeswoman Sally Thelen says the spill oc...More >>
Powered by WorldNow
All content © Copyright 2000 - 2014 Worldnow and WFMJ. All Rights Reserved. For more information on this site, please read our Privacy Policy and Terms