MTV and Major League Baseball announce partnership - 21 News Now, More Local News for Youngstown, Ohio -

MTV and Major League Baseball announce partnership

Posted: Updated:

NEW YORK (AP) - As if winning the World Series MVP wasn't enough, Boston Red Sox slugger David Ortiz is becoming a producer of his own MTV television show.

MTV Networks and Major League Baseball said Monday they are collaborating on a weekly 30-episode series that melds pop culture and baseball. Ortiz and Pittsburgh Pirates All-Star outfielder Andrew McCutchen are both executive producers of the series, set to begin next spring around the start of the new season.

The untitled series will likely air on MTV2, which tends to have a higher proportion of male viewers than its sister station. It will be shot at the MLB Fan Cave, a facility built at an abandoned Tower Records store in Manhattan that has fan features, interactive elements and occasional pop music concerts.

MTV had expressed interest in Ortiz after seeing a fan cave feature depicting him walking through enemy territory in New York asking Yankee fans for a hug, said Tim Brosnan, MLB executive vice president for business.

The fan cave hosts visits from Major League players. In its archive of video segments are ones featuring McCutchen doing a Tom Cruise impersonation, Yankees second baseman Robinson Cano visiting a sick fan and a prank involving pitchers David Price and James Shields.

When MTV heard Ortiz described as the musical director of the Red Sox clubhouse, it was sold, said Stephen Friedman, MTV president. "That's gold for us," he said.

Ortiz has done more things for the fan cave than pretty much any player, Brosnan said. One of the biggest roles for him and McCutchen will be to encourage other players to get involved. Ortiz suggested that shouldn't be difficult.

"Players want to be musicians and musicians want to be players," he said. "So it's going to be pretty easy to get my friends in baseball to have fun on MTV."

Friedman said MTV viewers have plenty of interest in athletes; its old series "Cribs" frequently featured tours of over-the-top homes owned by pro sports figures.

"We're always looking for ways to connect our audience with the stars they revere and want a closer connection to," he said.

The show might discuss some things that are happening on the field, but that's not really the main purpose. Like the fan cave, the big idea is to promote the game and its players with a young generation, Brosnan said.

"Like any other business, cultivating new fans and customers is, was and always will be an imperative for baseball," he said.

MTV and baseball have also agreed to look for ways to spread content throughout other MTV shows and platforms, but no details are available on that yet.

Copyright 2013 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed

  • More From wfmj.comMore>>

  • WWII vet, 86, beaten outside Ohio hospital

    WWII vet, 86, beaten outside Ohio hospital

    Tuesday, September 2 2014 7:30 PM EDT2014-09-02 23:30:35 GMT
    CINCINNATI (AP) - Authorities say an 86-year-old World War II veteran is recovering after being beaten outside a southwest Ohio hospital where he was visiting his ailing wife. WCPO-TV reports that Paul Browning was outside Good Samaritan Hospital when the attack happened Sunday. He was there visiting his wife, who is recovering from a stroke. Family members say Browning was left bruised and swollen, and was expected to be hospitalized a few days. Officers arrested 30-year-old Craig Phelps. H...More >>
    CINCINNATI (AP) - Authorities say an 86-year-old World War II veteran is recovering after being beaten outside a southwest Ohio hospital where he was visiting his ailing wife. WCPO-TV reports that Paul Browning was outside Good Samaritan Hospital when the attack happened Sunday. He was there visiting his wife, who is recovering from a stroke. Family members say Browning was left bruised and swollen, and was expected to be hospitalized a few days. Officers arrested 30-year-old Craig Phelps. H...More >>
  • Lightning kills boy swimming in Pennsylvania creek

    Lightning kills boy swimming in Pennsylvania creek

    Monday, September 1 2014 3:09 PM EDT2014-09-01 19:09:34 GMT
    Authorities say a lightning strike has killed a boy who was swimming in a central Pennsylvania creek.More >>
    Authorities say a lightning strike has killed a boy who was swimming in a central Pennsylvania creek.More >>
  • Ohio police: Wedding guest tries to steal gifts

    Ohio police: Wedding guest tries to steal gifts

    DAYTON, Ohio (AP) - Police in Dayton say a wedding guest tried to make off with checks and cash for the newlyweds. Officers were called to the wedding reception late Saturday night after workers noticed that a safe had been emptied out. Police say about $6,800 was found in unopened wedding cards inside a tuxedo garment bag belonging to one of the guests. A police report says surveillance video showed a man entering the office and later walking out with the garment bag. The man told police he...More >>
    DAYTON, Ohio (AP) - Police in Dayton say a wedding guest tried to make off with checks and cash for the newlyweds. Officers were called to the wedding reception late Saturday night after workers noticed that a safe had been emptied out. Police say about $6,800 was found in unopened wedding cards inside a tuxedo garment bag belonging to one of the guests. A police report says surveillance video showed a man entering the office and later walking out with the garment bag. The man told police he...More >>
Powered by WorldNow
All content © Copyright 2000 - 2014 Worldnow and WFMJ. All Rights Reserved. For more information on this site, please read our Privacy Policy and Terms