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Multiple Network Agencies to Develop Integrated Campaigns Across Broadcast, Social and Experiential
NEW YORK, Dec. 23, 2013 /PRNewswire/ -- Havas, one of the world's largest global communications groups, announced today it has been selected as the agency of record for Green Mountain Coffee Roasters, Inc. (NASDAQ: GMCR). As a leader in specialty coffee and coffee makers, GMCR is recognized for its award-winning coffees, innovative Keurig® brewing technology, and socially responsible business practices.
Following a rigorous review process, Havas has been tapped by GMCR to spearhead brand stewardship and communication strategies for its brewers and beverages. Work began in the fall, including television spots created by Havas that are airing this holiday season. Additionally, agencies within the Havas global network are developing integrated campaigns that include media, digital, social, geo-marketing programs, and experiential events.
"We are thrilled to have been selected as GMCR's agency of record. It is an amazing company, and its Keurig® brewer system is revolutionizing the beverage category. We look forward to helping them take the brand to even greater heights," said Andrew Benett, Global President of the Havas Worldwide division.
"As GMCR's specialty coffees, single cup beverages, and Keurig® brewers continue to delight more and more consumers, and as the brand expands its product offerings and presence in global marketplaces, Havas's global network will prove a strategic partner in developing and executing GMCR's marketing and advertising strategies across multiple product lines," said Benett.
Havas (Euronext Paris SA: HAV.PA) is one of the world's largest global communications groups. Headquartered in Paris, Havas operates through its two divisions: Havas Creative Group and Havas Media Group. Havas Creative Group incorporates the Havas Worldwide (www.havasworldwide.com) network - formerly Euro RSCG Worldwide - (316 offices in 75 countries), the Arnold (www.arn.com) micro-network (14 agencies in 12 countries) as well as several other strong agencies. Havas Media Group (www.havasmedia.com), is the world's fastest growing media group, operating in over 100 countries, and incorporates two major commercial brands: Havas Media (ex MPG), Arena and Havas Sports & Entertainment. A multicultural and decentralized Group, Havas is present in more than 100 countries through its networks of agencies and contractual affiliations. The Group offers a broad range of communications services, including digital, advertising, direct marketing, media planning and buying, corporate communications, sales promotion, design, human resources, sports marketing, multimedia interactive communications and public relations. Havas employs approximately 16,000 people. Further information about Havas is available on the company's website: www.havas.com.
About Green Mountain Coffee Roasters, Inc.
As a leader in specialty coffee and coffee makers, Green Mountain Coffee Roasters, Inc. (GMCR) (NASDAQ: GMCR), is recognized for its award-winning coffees, innovative Keurig® brewing technology, and socially responsible business practices. GMCR supports local and global communities by investing in sustainably-grown coffee, and donating a portion of its pre-tax profits to social and environmental projects. For more information, please visit www.GMCR.com, www.Keurig.com or Keurig.ca.
Global Communications Director
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