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eGaming Operator Spiral Solutions Improves Customer Marketing with Optimove Retention Software

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SOURCE Optimove

Spiral Solutions uses Optimove to increase customer response rates, spend and predicted lifetime value

TEL AVIV, Israel, February 20, 2014 /PRNewswire/ --

Optimove, the leading provider of automated retention marketing solutions for online businesses, announced that Spiral Solutions has successfully completed deployment of the Optimove software. Spiral Solutions, a leading eGaming operator and platform provider, has already measured a marked increase in customer response rates and spend for players at its Web and mobile casino properties, including All Slots Casino and All Jackpots Casino.

The first phase of deploying Optimove involved a joint project of customizing Optimove's customer model to Spiral Solutions' requirements. The Optimove model includes deep customer segmentation, lifetime value prediction and customer churn prediction. Phase two involved planning, measuring and optimizing personalized customer marketing campaigns for a wide variety of customer "personas." Spiral Solutions retention marketers are now using Optimove to automatically target small groups of customers with personalized campaigns based on advanced customer segmentation and predictive analytics.

"Optimove has provided us with an impressive end-to-end system for modeling our customers and executing effective personalized retention campaigns," said Matti Zinder, CEO of Spiral Solutions. "It is a pleasure working with the professionals at Optimove and we are already seeing significant improvements across all our customer metrics."

The Web-based Optimove software is powered by unique customer modeling technology. The system allows marketers and retention experts to drive one-to-one marketing campaigns which maximize the impact of every marketing incentive and offer. Optimove's leading technology for deep customer segmentation, predictive analysis and automated campaign management enables marketers and retention experts to more easily increase engagement, prevent churn and maximize customer spend.

About Optimove

Optimove (http://www.optimove.com), a retention automation platform, was launched in 2010 by a team of data scientists and software developers with a passion for understanding what drives customer behavior. The company's unique customer modeling, predictive micro-segmentation and campaign optimization technologies have already enabled dozens of online gaming, consumer financial and e-retail companies to become highly successful data-driven marketers. The company, based in Tel Aviv with 30 employees, has tripled revenues and doubled staff size since last year.

About Spiral Solutions

Spiral Solutions (http://www.spiralsolutions.com/) is an international eGaming operator and technology services and outsourcing company. Spiral Solutions a proven track record generates eGaming success across all its eGaming offerings.

Contacts
Optimove - Sylvie Calman
Email: sylvie@cutlergrp.com
Tel.: +1-347-915-4982

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