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MILWAUKEE, May 13, 2014 /PRNewswire/ -- Brand experience agency, Manifesto took home the prestigious Ex Award in the 'Best Activation of A Cause Sponsorship/Tie-In' category for its work on the Arby's Foundation's Hungry For Happiness Mobile Tour. The Ex Awards, which took place May 7 at the Event Marketing Summit in Salt Lake, are the world's largest recognition program for event marketing professionals.
The Hungry for Happiness mobile tour aims to raise awareness about childhood hunger, increase participation in free summer meals programs nationwide, and connect kids at risk for hunger to free meals during the summer months. In just two years, the tour visited 30 states serving wholesome Arby's kids meals to 11,000 kids and donating over $250,000 in local grants to hunger-fighting organizations.
"It is an incredible honor to know the activation of the Hungry For Happiness mobile tour is garnering attention amongst the best in event marketing," said Arby's Foundation Executive Director, Kate Atwood. "Manifesto did a spectacular job bringing to life the objectives around design and impact that we aimed to achieve in this campaign to help fight childhood hunger, especially in the summertime."
"As a young agency with a mission to do good in the world, we're thrilled to receive this honor," said Manifesto Chief Storyteller, Tim Dyer. "Childhood hunger in America is a harsh reality - and this experience delivers hope to kids in need and awareness to those of us who need to know about it."
About the Arby's Foundation
The Arby's Foundation is the charitable arm of Arby's Restaurant Group, Inc. With more than 16.7 million U.S. children-more than 1 in 5-facing hunger daily, the Arby's Foundation has devoted its resources to providing education and access to wholesome food choices for children across the country. The Arby's Foundation is a registered 501 (c) (3) organization headquartered in Atlanta, Georgia. To learn more, visit the Arby's Foundation Website.
Manifesto is an award-winning integrated brand experience agency with offices in Portland, OR and Milwaukee, WI. Coined as "a brand declaration agency" and founded in 2011 by twin brothers Dave and Tim Dyer, Manifesto declares what brands stand for through the power of culturally disruptive ideas.
For more information visit the Manifesto Website.
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