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SOURCE The Conference Board
261 Companies Take Part in Largest Study of Corporate Societal Engagement
NEW YORK, May 20, 2014 /PRNewswire/ -- From 2010 to 2013, a majority of companies--64%--increased their community investments, which was driven by improved business performance and growth in non-cash giving. CECP, a coalition of 150 CEOs united in the belief that societal improvement is an essential measure of business performance, released the Giving in Numbers Brief, an inaugural look at corporate giving trends based on Giving in Numbers Survey data from a record 261 companies carried out in association with The Conference Board. Companies that increased giving by more than 10% (52% of companies) since 2010 also increased revenues by 11% since 2010, signaling that societal engagement is not a financial tradeoff but a sound business strategy. Understanding that happy employees lead to increased productivity, among other benefits, companies used their community engagement strategies to tap into their employees' interests and values, experiencing a 37% increase in hours volunteered on company time from 2010 to 2013 and expanded opportunities for further employee engagement.
"As CECP and companies build the business case for investing in solutions to societal challenges, we are very interested in seeing that generous companies are doing well financially. Investors, consumers, employees, and other stakeholders are increasingly judging a company's value by its stake in the community, as the data suggest," stated Michael Stroik, Manager, Research and Analytics.
Giving in Numbers Brief Fast Facts:
Employee engagement was a major focus of companies as they became more strategic about their community investments and looked for new ways to provide a more rewarding work experience for their staff.
Seventy six percent of companies are measuring the outcomes and/or impacts of their programs. However, many also report that they are just starting out and want to improve and expand these evaluation practices in the future. Many companies are measuring their core, signature programs and they are beginning to use the data to inform the way they carry out their programs. Companies care deeply about the effect their programs are having on the community and want to do more to measure their value.
The Giving in Numbers Brief was released in front of an audience of 250 corporate societal engagement professionals at the CECP Summit. The Giving in Numbers repository now holds more than $250 billion in corporate societal investment data, collected since 2001.
Custom analysis of the data is available to CECP-affiliated companies at no additional cost; these companies can access data through CECP's secure online portal or by calling CECP. 2013 data is now available online.
CECP is a coalition of CEOs united in the belief that societal improvement is an essential measure of business performance. Founded in 1999 by Paul Newman and other business leaders, CECP has grown to a movement of 150 CEOs of the world's largest companies across all industries. Revenues of engaged companies sum to $7 trillion annually. A nonprofit organization, CECP offers participating companies one-on-one consultation, networking events, exclusive data, media support and case studies on corporate engagement. For more information, visit http://cecp.co.
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