The March of the Intangibles - 21 News Now, More Local News for Youngstown, Ohio -

The March of the Intangibles

Information contained on this page is provided by an independent third-party content provider. WorldNow and this Station make no warranties or representations in connection therewith. If you have any questions or comments about this page please contact pressreleases@worldnow.com.

SOURCE Reputation Dividend

Corporate Reputations Double in Shareholder Value

NEW YORK, May 22, 2014 /PRNewswire/ --

  • Reputations across the S&P500 valued at $3.7trn, more than double in 5 years  
  • Walt Disney takes bite out Apple with the single most value impacting reputation 
  • Companies focusing on corporate leadership set to be more valuable still 

The corporate reputations of companies listed on the New York Stock Exchange's S&P500 account for close to $3.7 trn, or 21% of total market capitlization.  As a trend seen in other markets, this has more than doubled in five years, according to the seventh annual study published today by intangible asset specialists, Reputation Dividend.  

Analysts found that since the depth of the recession, 26% of America's market capitalization recovery is directly attributable to the growth in reputation impact.  

According to Simon Cole, Founder of Reputation Dividend, "the recent optimism for the market's upturn was strongly based on intangibles such as corporate reputation as financials struggled to deliver against expectations.  We found that the total market capitalization of the S&P is $1.1 trn higher due to professional management of reputation in the last five years."

With Apple's reputation sliding for the third-year running, the study placed Walt Disney as the top performer in terms of reputational contribution for 2013.


                            Reputation     Change vs              Reputation
    The Top Ten            Contribution      2013      2013 rank     Value


    Walt Disney               49.8%           2.2%         9        $65,081
    Apple                     49.7%          -5.1%         3       $240,011
    Google                    48.8%          -1.5%         5       $184,873
    Exxon Mobil               47.1%          -7.8%         2       $202,172
    Occidental Petroleum      46.6%          -5.7%         4        $34,300
    Chevron                   43.9%          -5.0%         6       $101,382
    Caterpillar               42.9%          -4.9%         8        $24,621
    International Paper       42.9%           8.4%        47         $9,125
    Qualcomm                  42.7%          -5.5%         7        $53,260
    Comcast                   42.4%          13.1%        77        $58,260

Reputation Dividend's Sandra Macleod added:  "Reputation is material for organizational success.  Studies such as this quantify how it continues to be a major driver of corporate value, and show precisely where focus is needed to support investor sentiment and ultimately, the market's trust in future performance.  It also serves to underline the importance of including reputation among a company's risk priorities. As the economy continues to recover, we expect to see intangibles making a deeper inroad into decision-making and overall shareholder value."

The full study can be found on: Summary of 2014 US Reputation Dividend Report

BACKGOUND 

Founded by ex Interbrand specialist, Simon Cole, Reputation Dividend is the first index of the financial value of corporate reputation as measured as a percentage of market capitalization.  This is the seventh Annual Report, covering some 350 of the largest companies in the US.  The 2013-14 US study ran in parallel with its sister UK study and was based on data reported from late 2013 through to the start of 2014.

FOR FURTHER INFORMATION:

Simon Cole
Founding Partner
+44(0)795-642-3843
simon@reputationdividend.com

Sandra Macleod
Director
+44(0)7770-328-724
sandra@reputationdividend.com

http://www.reputationdividend.com

©2012 PR Newswire. All Rights Reserved.

  • More From wfmj.comMore>>

  • Fired band director says he fixing vulgar culture

    Fired band director says he fixing vulgar culture

    Thursday, July 31 2014 9:34 PM EDT2014-08-01 01:34:18 GMT
    The fired Ohio State University marching band director says he was working to change its sexualized culture when he was dismissed.More >>
    The fired Ohio State University marching band director says he was working to change its sexualized culture when he was dismissed.
    More >>
  • Ohio theme park tries to top shaved-heads record

    Ohio theme park tries to top shaved-heads record

    Thursday, July 31 2014 9:27 PM EDT2014-08-01 01:27:36 GMT
    MASON, Ohio (AP) - A southwestern Ohio amusement park will try to top a Guinness record for the most heads shaved simultaneously to help raise awareness and money to fight cancer. Kings Island says more than 200 hair stylists from Great Clips salons in Cincinnati, Dayton, Columbus, Cleveland, Lima and Toledo will shave heads Friday at the park north of Cincinnati. The Guinness World Records website says the current record at 182 heads shaved simultaneously was achieved by Cancer Council ACT-...More >>
    MASON, Ohio (AP) - A southwestern Ohio amusement park will try to top a Guinness record for the most heads shaved simultaneously to help raise awareness and money to fight cancer. Kings Island says more than 200 hair stylists from Great Clips salons in Cincinnati, Dayton, Columbus, Cleveland, Lima and Toledo will shave heads Friday at the park north of Cincinnati. The Guinness World Records website says the current record at 182 heads shaved simultaneously was achieved by Cancer Council ACT-...More >>
  • Hundreds of pet rats rescued from Ohio apartment

    Hundreds of pet rats rescued from Ohio apartment

    Thursday, July 31 2014 9:23 PM EDT2014-08-01 01:23:19 GMT
    KETTERING, Ohio (AP) - Humane Society workers have rescued hundreds of pet rats from an apartment in suburban Dayton apparently left after the renter was evicted. The Humane Society of Greater Dayton found as many as 300 so-called "fancy" or "pocket" pet rats in the studio apartment in Kettering after responding to a complaint Thursday morning. Humane Society official Sheila Marquis tells the Dayton Daily News the animals make great pets for children but breed rapidly if they aren't spayed a...More >>
    KETTERING, Ohio (AP) - Humane Society workers have rescued hundreds of pet rats from an apartment in suburban Dayton apparently left after the renter was evicted. The Humane Society of Greater Dayton found as many as 300 so-called "fancy" or "pocket" pet rats in the studio apartment in Kettering after responding to a complaint Thursday morning. Humane Society official Sheila Marquis tells the Dayton Daily News the animals make great pets for children but breed rapidly if they aren't spayed a...More >>
Powered by WorldNow
All content © Copyright 2000 - 2014 Worldnow and WFMJ. All Rights Reserved. For more information on this site, please read our Privacy Policy and Terms