Cortland marketing campaign to target new businesses and neighbo - 21 News Now, More Local News for Youngstown, Ohio -

Cortland marketing campaign to target new businesses and neighbors

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CORTLAND, Ohio -
The city of Cortland is working on a plan to brand itself as a business and hometown destination.

The city is hoping a Liberty marketing firm can leverage a digital marketing strategy to at least help attract new businesses to set up shop or re-locate.

"This enables a small community to identify opportunities and then turn them over to realtors, to property owners, to chambers to close the deal," Vic Rubenstein says, vice president of Rubenstein Associates.

Rubenstein says the city will first form a steering committee to get this project started. Cortland of Tomorrow will likely be comprised of local business owners and leaders. One of the first items on its agenda will be to reach out to other local businesses for financial support in launching the city's marketing campaign.

"We've seen some business growth and a lot of that's been happening in Lordstown, Warren, Youngstown, Niles, Girard in those areas and we think we could be helpful even in getting businesses to locate there by showing off Cortland as a great place to live," Curt Moll says, mayor of Cortland. For sale and lease signs fill the windows of former store fronts along West Main Street. 

The older downtown isn't as busy as it used to be, as more foot traffic has gravitated to Routes 5 and 46. Moll is hopeful the marketing strategy they're working on can at least bring new economic growth to the main routes through town. 

Home to about 7,000 people, Cortland also wants to catch the eyes of those looking for a place to raise a family.
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