SOURCE Strategy Analytics
Strategy Analytics Report Highlights Growing Popularity of IP-Enabled Devices that Deliver Internet Content to the TV Screen
BOSTON, July 9, 2014 /PRNewswire/ -- The global installed base of Connected TV devices (including Smart TVs, Games Consoles, Blu-ray Players, Digital Media Adapters and Set-Top Boxes) will double over the next 5 years exceeding 2 billion units by 2018 according to the Strategy Analytics Connected Home Devices (CHD) service report, "Connected CE Devices Market Forecast: Global 2009-2018."
Click here for the report: http://bit.ly/TSsDzL
Other key findings from the report include:
David Watkins, Service Director, Connected Home Devices commented: "The growth in ownership of Connected TV devices is having a profound effect on the way in which people access and consume media content on the TV set. Furthermore they are helping to provide opportunities for companies outside of the traditional TV industry such as Google, Apple and Amazon to compete for a share of the TV audience."
Eric Smith, Analyst, Connected Home Devices said: "On a global scale, IP-enabled flat panel TVs are the most common Connected TV device in living rooms today, occupying close to 30 percent of the installed base of such devices, a figure that is set to rise towards 50 percent by 2018. However, that is not to say that IP-enabled TVs will necessarily become the default device that consumers use to access OTT content as there will continue to be various device options available to consumers."
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