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SOURCE The Gab Group
BOCA RATON, Fla., July 10, 2014 /PRNewswire/ -- VIPwink®, a patent-pending new app promising to be "the VIP section of Twitter," has appointed award-winning brand specialists The Gab Group as agency of record. Soft launched this July, with an official launch planned for fall, VIPwink offers subscribers exclusive messages before they appear publicly on Twitter while providing celebrities and brands with invaluable-and previously unattainable through Twitter-follower email and database collection. Through local and national public relations, The Gab Group will promote VIPwink as vital technology for celebrities and brands to build "fan equity" in ways never before possible.
"If Twitter is the hottest nightclub, VIPwink is the VIP section, for celebrities and devoted fans, with a guest list every superfan will want to be on," says Michelle Soudry, Founder of The Gab Group. "Fans get exclusive content before the rest of the world, and celebrities get to control the conversation-and own follower data-instead of Twitter doing so."
With the app, which may be downloaded for free, a user purchases a one-month, no-commitment subscription to a channel for $0.99. VIPwink celebrities send out "winks," messages sent first to channel subscribers and then posted to Twitter on a delay or not at all. From product previews to special events to breaking news, users gain VIP access.
Celebrities and brands spend endless time, money and resources cultivating social media fan bases. But they ultimately do not own that actual fan data. Now, through VIPwink, celebrities will aggregate a database of verified fan information while earning dollars from subscription revenues.
VIPwink can be accessed through a web application or a mobile app available on Apple and Android devices. VIPwink is owned by VIPwink Corp., a wholly owned subsidiary of First Level Entertainment Group, Inc., based in Fort Lauderdale, Fla. For more information, visit www.vipwink.com.
About The Gab Group
Founded in 2004 by PR Visionary Michelle Soudry, The Gab Group is recognized for award-winning brand communications specializing in local and national product, celebrity and hospitality accounts. Consistently ranked in the Top PR Agencies in South Florida, the agency's scope of services includes brand-focused PR, strategic marketing, consulting services and exceptional special events. For more information, visit www.thegabgroup.com or www.facebook.com/thegabgroup.
Press Contact: Michelle Soudry
The Gab Group
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