JCPenney introduces toy shops in all malls - WFMJ.com News weather sports for Youngstown-Warren Ohio

JCPenney introduces toy shops in all malls

Posted: Updated:

JCPenney, one of the nation's largest apparel and home furnishing retailers, is opening toy shops in all of its brick-and-mortar locations.

Much like the Disney Collection inside JCPenney, the shops feature a selection of toys for kids.

These toys include dolls, action figures, racing cars, arts and crafts, board games and learning sets from brands such as Hasbro, Mattel, Playmobil and Fisher Price.

JCPenney has doubled its online assortment of toys over the last year with plans to expand even more by the holiday shopping season, in hopes to reinforce the toy category.

"JCPenney has a nostalgic history of selling sought-after toys in our early Christmas catalogs, so we brought toys back last holiday season to see if they would resonate once again,” said John Tighe, Executive Vice President and Chief Merchant for JCPenney. “We were extremely pleased by customer response and confidently made the decision to grow our toy assortment in stores and at JCPenney.com.”

JCPenney's believes the toy shops will help kids imagine and explore with some of the most popular toys.

A larger selection will be offered on the company's website. 

"JCPenney realizes the importance of having a significantly expanded product selection at JCPenney.com to compete with pure e-commerce rivals, which is why we are so proud of both our product and category expansions over the past 12 months,” said Tighe.
 

  • More From wfmj.comHot ClicksMore>>

  • Kelly on O'Reilly: Abuse, shaming of women has to stop

    Kelly on O'Reilly: Abuse, shaming of women has to stop

    Monday, October 23 2017 4:24 PM EDT2017-10-23 20:24:42 GMT
    Former Fox anchor Megyn Kelly says she complained to her bosses about Bill O'Reilly after he questioned her loyalty for publicly revealing her story of sexual harassment at the hands of Roger Ailes.More >>
    Former Fox anchor Megyn Kelly says she complained to her bosses about Bill O'Reilly after he questioned her loyalty for publicly revealing her story of sexual harassment at the hands of Roger Ailes.More >>
  • Dem attorneys general unite against concealed-carry gun law

    Dem attorneys general unite against concealed-carry gun law

    Monday, October 23 2017 9:56 AM EDT2017-10-23 13:56:16 GMT

    Democratic attorneys general from 17 states are calling on Congress to abandon legislation backed by the National Rifle Association that would allow concealed-carry gun permits issued in one state to be valid in...

    More >>

    Democratic attorneys general from 17 states are calling on Congress to abandon legislation backed by the National Rifle Association that would allow concealed-carry gun permits issued in one state to be valid in all states.

    More >>
  • EPA keeps scientists from speaking about report on climate

    EPA keeps scientists from speaking about report on climate

    Monday, October 23 2017 9:54 AM EDT2017-10-23 13:54:46 GMT

    The Environmental Protection Agency has canceled the appearance of three scientists at an event on Monday in Rhode Island about a report, which deals in part with climate change.

    More >>

    The Environmental Protection Agency has canceled the appearance of three scientists at an event on Monday in Rhode Island about a report, which deals in part with climate change.

    More >>
Powered by Frankly
All content © Copyright 2000 - 2017 WFMJ. All Rights Reserved. For more information on this site, please read our Privacy Policy and Terms