Facebook envisions Watch feature as TV for social media - WFMJ.com News weather sports for Youngstown-Warren Ohio

Facebook envisions Watch feature as TV for social media

Posted: Updated:

By BARBARA ORTUTAY
AP Technology Writer

NEW YORK (AP) - Facebook envisions its new Watch feature as TV designed for social media, a place where users comment, like and interact with show creators, stars and each other - and never leave.

It's a potential threat to Twitter, YouTube, Netflix and other services for watching video, including old-fashioned TV. Yet its success is far from guaranteed.

While people watch a lot of videos on Facebook, these are mostly shared by their friends, seen as users scroll down their main news feed.

Getting people to see Facebook as a video service is like Walmart trying to sell high fashion, or McDonald's peddling high-end food, said Joel Espelien, senior analyst with The Diffusion Group, a video research firm.

Sure, it's possible, but something is off.

"It's very difficult to change people's core perception of what your brand is," he said.

Facebook has already had a special video section, but it mainly shows a random concoction of "suggested" videos. The new Watch section replaces this. Some U.S. users got Watch on Thursday; others will get it over time.

The idea behind Watch is to let people find videos and series they like, keep up with them as new episodes appear, and interact with the show's stars, creators and other fans. People's own tastes, as well as those of their friends, will be used to recommend videos.

Daniel Danker, a product director for video at Facebook, said the most successful shows will be the ones that get people interacting with each other.

"Live does that better than almost anything," he said.

Facebook wants to feature a broad range of shows on Watch, including some exclusive to Facebook. Users who already follow certain outlets, say, BuzzFeed, will get recommended shows from those pages.

But Espelien wonders whether Facebook users will tap (or click) the Watch tab when with another tap of the finger they can "click over to Hulu or Netflix or whatever."

Though Facebook might want you to think otherwise, Espelien said there's no boundary keeping you from straying.

Advertising details are still being hashed out, but typically the shows will have five to 15-second ad breaks. Facebook said show creators will decide where the ads go, so they can be inserted during natural breaks.

But it might be a tough sell for advertisers used to a predictable, reliable audience that television has had, Forrester Research analyst Jim Nail said in an email. Facebook's big challenge, he said, will be to train users "to establish a Watch habit."

Copyright 2017 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

  • More NewsMore>>

  • Trump dumps Bannon, who returns to conservative website

    Trump dumps Bannon, who returns to conservative website

    Saturday, August 19 2017 7:10 AM EDT2017-08-19 11:10:22 GMT
    Trump pushes out strategist Steve Bannon, who returns to Breitbart News with goal of 'going to war' with Trump opponents.More >>
    Trump pushes out strategist Steve Bannon, who returns to Breitbart News with goal of 'going to war' with Trump opponents.More >>
  • Construction leaves Salem drivers with bumpy ride

    Construction leaves Salem drivers with bumpy ride

    Saturday, August 19 2017 6:25 AM EDT2017-08-19 10:25:13 GMT
    It's become a bumpy ride for drivers along Salem's Ellsworth Avenue thanks to construction that has left uneven pavement its wake. As crews work to replace a waterline, residents told 21 News, they are leaving huge bumps in the pavement.  "It's horrible. It is a beautiful street usually, but since they have been working on it, it has been horrible. Everyone on this street is having issues," stated Lynette Sprouse.  Sprouse and Daniel Soules live just off Ellswor...More >>
    It's become a bumpy ride for drivers along Salem's Ellsworth Avenue thanks to construction that has left uneven pavement its wake. As crews work to replace a waterline, residents told 21 News, they are leaving huge bumps in the pavement.  "It's horrible. It is a beautiful street usually, but since they have been working on it, it has been horrible. Everyone on this street is having issues," stated Lynette Sprouse.  Sprouse and Daniel Soules live just off Ellswor...More >>
  • Youngstown versus Italy in the boxing ring

    Youngstown versus Italy in the boxing ring

    Saturday, August 19 2017 6:22 AM EDT2017-08-19 10:22:15 GMT
    Ray "Boom Boom" ManciniRay "Boom Boom" Mancini
    Youngstown's favorite Italian American boxer and lightweight champion Ray "Boom Boom" Mancini is organizing a match between amateur boxers in Youngstown and Pittsburgh against the motherland- Italy. The event "Youngstown Versus Italy" will be at the Covelli Centre October 5 at 7 p.m. Doors open at 5:30 p.m. Organizers said that proceeds will benefit the Ray "Boom Boom" Mancini Foundation, which supports local causes. "I always hear about these peo...More >>
    Youngstown's favorite Italian American boxer and lightweight champion Ray "Boom Boom" Mancini is organizing a match between amateur boxers in Youngstown and Pittsburgh against the motherland- Italy. The event "Youngstown Versus Italy" will be at the Covelli Centre October 5 at 7 p.m. Doors open at 5:30 p.m. Organizers said that proceeds will benefit the Ray "Boom Boom" Mancini Foundation, which supports local causes. "I always hear about these peo...More >>
  • SpotlightSpotlightMore>>

  • Stuff the Bus!

    Stuff the Bus!

    Sunday, August 13 2017 7:52 PM EDT2017-08-13 23:52:49 GMT

    21 WFMJ, Great Clips, Cocca’s Pizza and Huntington Bank have teamed up with the United Way to “Stuff the Bus,” now through September 3rd.   

    More >>

    21 WFMJ, Great Clips, Cocca’s Pizza and Huntington Bank have teamed up with the United Way to “Stuff the Bus,” now through September 3rd.   

    More >>
  • Panerathon 2017 Team Peacock Registration

    Panerathon 2017 Team Peacock Registration

    Sunday, July 30 2017 8:13 PM EDT2017-07-31 00:13:49 GMT

    Join 21 WFMJ this year for Panerathon 2017!  We want to have the biggest team at Panerathon this year and we need your help. 

    More >>

    Join 21 WFMJ this year for Panerathon 2017!  We want to have the biggest team at Panerathon this year and we need your help. 

    More >>
  • Weather Pics

    Weather Pics

    Check out weather related pics from our viewers!  Please send your pics to weatherpics@wfmj.com.

    More >>

    Check out weather related pics from our viewers!  Please send your pics to weatherpics@wfmj.com.

    More >>
Powered by Frankly
All content © Copyright 2000 - 2017 WFMJ. All Rights Reserved. For more information on this site, please read our Privacy Policy and Terms