CVS Pharmacy promises to end touchups of its beauty images - WFMJ.com News weather sports for Youngstown-Warren Ohio

CVS Pharmacy promises to end touchups of its beauty images

Posted: Updated:

By ANNE D'INNOCENZIO
AP Retail Writer

NEW YORK (AP) - Pharmacy giant CVS said it will stop significant touchups of images used in its advertising for beauty products.

The company said it has a responsibility to think about sending messages of unrealistic body images to girls and young women.

CVS Health Corp. said Monday it will not "materially" alter photos used in stores, on websites and on social media by changing a model's shape, size, skin or eye color or wrinkles.

CVS, which was founded in Lowell, Massachusetts, in 1963 but now is based in Woonsocket, Rhode Island, said it will use a watermark to highlight images that have not been materially altered beginning this year. The change affects marketing materials produced by CVS, which said that if suppliers use altered photos in their material they will be labeled.

CVS said it hopes the beauty sections of all its stores will comply with the new policy by the end of 2020.

Most of the chain's retail customers are women. Helena Foulkes, president of the pharmacy division, said there is a connection between unrealistic body images and bad health effects, especially in girls and young women.

Foulkes said CVS was trying to ensure that the messages it sends help customers attain better health. She said many of the companies that make beauty brands carried by CVS were already thinking about the issue.

CVS has previously made changes in its stores to support broader health issues. It stopped selling tobacco products in 2014, and last year it announced it would remove certain chemicals from about 600 beauty and personal-care products by the end of 2019.

CVS runs more than 9,700 retail locations.

Copyright 2018 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

  • More From wfmj.comHot ClicksMore>>

  • White House called toxins contamination 'PR nightmare'

    White House called toxins contamination 'PR nightmare'

    Wednesday, August 15 2018 12:34 PM EDT2018-08-15 16:34:48 GMT
    (AP Photo/Matt Rourke). In this Aug. 1, 2018 photo, Lauren Woehr hands her 16-month-old daughter Caroline, held by her husband Dan McDowell, a cup filled with bottled water at their home in Horsham, Pa. In Horsham and surrounding towns in eastern Penns...(AP Photo/Matt Rourke). In this Aug. 1, 2018 photo, Lauren Woehr hands her 16-month-old daughter Caroline, held by her husband Dan McDowell, a cup filled with bottled water at their home in Horsham, Pa. In Horsham and surrounding towns in eastern Penns...
    Toxics used in nonstick cookware, fast-food wrappers and much more are turning up in public water systems in dozens of states.More >>
    Toxics used in nonstick cookware, fast-food wrappers and much more are turning up in public water systems in dozens of states.More >>
  • Outdoor fun dwindles as smoky haze hangs over California

    Outdoor fun dwindles as smoky haze hangs over California

    Tuesday, August 14 2018 1:03 PM EDT2018-08-14 17:03:07 GMT
    (AP Photo/Lorin Eleni Gill). The city of Berkeley, Calif., sits in a dull, smoky haze Wednesday, Aug. 8, 2018. The air quality has hit unhealthy levels in cities miles away as California's largest wildfire ever burns to the north.(AP Photo/Lorin Eleni Gill). The city of Berkeley, Calif., sits in a dull, smoky haze Wednesday, Aug. 8, 2018. The air quality has hit unhealthy levels in cities miles away as California's largest wildfire ever burns to the north.
    No major wildfires are burning near Sacramento but for two weeks a dull haze and the faint smell of smoke from distant blazes has blanketed California's capital region.More >>
    No major wildfires are burning near Sacramento but for two weeks a dull haze and the faint smell of smoke from distant blazes has blanketed California's capital region.More >>
  • Twitter CEO defends decision not to ban Alex Jones, Infowars

    Twitter CEO defends decision not to ban Alex Jones, Infowars

    Tuesday, August 14 2018 11:01 AM EDT2018-08-14 15:01:19 GMT
    (AP Photo/John Minchillo, File). FILE - In this Tuesday, July 19, 2016 file photo, Alex Jones, center right, is escorted by police out of a crowd of protesters outside the Republican convention in Cleveland. Facebook says it has taken down four pages b...(AP Photo/John Minchillo, File). FILE - In this Tuesday, July 19, 2016 file photo, Alex Jones, center right, is escorted by police out of a crowd of protesters outside the Republican convention in Cleveland. Facebook says it has taken down four pages b...
    Twitter CEO Jack Dorsey defend company decision not to ban right-wing conspiracy theorist Alex Jones and his "Infowars" show.More >>
    Twitter CEO Jack Dorsey defend company decision not to ban right-wing conspiracy theorist Alex Jones and his "Infowars" show.More >>
Powered by Frankly
All content © Copyright 2000 - 2018 WFMJ. All Rights Reserved. For more information on this site, please read our Privacy Policy and Terms