WRTA to launch cashless mobile ticketing app
A new era in public transportation is about to begin as 13 transit agencies prepare to launch EZfare, an app-based, cashless, fare payment solution that will make riding public transit easier and more convenient than ever before.
One of the systems launching the app is WRTA in Mahoning County.
All are members of NEORide, a council of governments comprised of 13 transit systems dedicated to the development and promotion of regional public transportation services.
Available as a free download from both the App Store and Google Play, EZfare will enable customers to purchase fares and travel to their destination with just a few touches and swipes of their smartphone or tablet screen.
Detailed information about the app and download links can be found here.
"We set out to create a seamless payment and mobile ticketing system that will vastly improve the service we offer existing riders and help our agencies attract new ones," said Laketran CEO and NEORide Board President, Ben Capelle. "We recognize that standing in line at a transit center can be time-consuming and frustrating for regular riders and totally bewildering for people who have never used public transit, especially if a trip involves using multiple systems to reach a location in another county. EZfare eliminates those challenges by eliminating the need to obtain paper tickets and transfers."
"Once a customer downloads EZfare, their smartphone or tablet becomes their ticket to ride to any of the thousands of destinations served by our systems," Mr. Capelle continued. "EZfare is, quite simply, the easiest way to pay for and use public transit. That's why we're excited about the launch and eager for the public to take the app for a spin."
Along with improving the rider experience, Mr. Capelle said EZfare would enable NEORide and its member agencies to accomplish one of their primary goals: developing regional transportation networks that make it easy for people to use public transit to travel from county to county and community to community for any reason at any time.
"It shouldn't be difficult for someone who lives in southern Stark County to ride the bus to and from their job in northern Summit County," he said. "The same goes for students, seniors, shoppers, anyone who needs to go anywhere in the communities we serve should be able to use public transit to get there. We're already the most affordable transportation option, EZfare represents a significant step forward in making us the most convenient."
Experience, talent, and innovation played significant roles in the creation of EZfare.
"NEORide's members knew what they wanted, and Masabi, a global leader in the development of Software-as-a-Service ticketing platforms, possessed the expertise needed to make our vision a reality," Mr. Capelle said. "Transit users across the state are going to benefit from our collaboration today and well into the future."