Around ninety-nine percent of businesses in the U.S. are small businesses. On Small Business Saturday, the stores, shops, and businesses are hoping to lure customers into their specialty shops for yoga lessons, artwork, and other gifts that are unique.
Carolers with the Shenango Valley Chorale walked store to store brightening shopper's experiences singing Christmas songs.  It was part of a holiday atmosphere meant to help entice people to shop and support Small Business Saturday.

Karen Champman Emmett said, "We will carol up and down the streets and go in the different establishments and spread good cheer on this beautiful sunny Saturday.

Several businesses along State street in Sharon took part opening doors hoping to ring up sales. People stopped for coffee at Fire Bean Express.  Studio 83 is offering pottery, making classes, and gift certificates. Students' goods were up for sale, offering shoppers unique holiday gifts. Shoppers enjoyed Small Business Saturday. Laura Beach said, "I like it mostly because it's my community, and I'm so proud of the way people come together and what they've done to bring life back to our community. I want to do everything to support my community. This is great!"

When you shop at a small business, around 67 cents of every dollar stays right here in the local community, so when you shop on Small Business Saturday and all year round, it can add up to a big impact. In Trumbull county at Cortland, around eight businesses took part in a gingerbread walk, including practically perfect wreathes. Kristie Gregory said. "We've teamed up with Just Pitzelles to do monthly classes, and through that, we were asked to set up a pop-up shop so that we could offer wreaths and home decor."

At Just Pizzelles in Cortland, Ohio sales were up for the day. Owner Christine Benton said, "I look forward to meeting customers, but I also depend on internet sales to grow the business. We have an e-commerce site we ship worldwide, we really have to use social media, and then we do e-mail marketing, but we like it because not only do we have these new customers, but a lot of return customers. So we get them for all the occasions, whether it's a holiday, a birthday, a special family gathering or even business. They're buying our pizzelles for conferences or events. Around 11 businesses are taking part in the Ginger Bread Walk. That is the theme of this year's Business Saturday specials and events."