Rocket Mortgage FieldHouse, the iconic home of the NBA’s Cleveland Cavaliers, AHL Cleveland Monsters and a premier venue for national and international tours, is rebranding to Rocket Arena. The change aligns with the brand restage of naming rights partner Rocket, which has unified its mortgage, real estate and personal finance businesses under the "Rocket" name. This marks the most visible, impactful and permanent element of the Rocket brand refresh to date. 

Founded in 1985, Rocket was the first of Dan Gilbert's "Family of Companies," and has become one of the most widely known names in housing and finance. With the launch of Rocket.com, the company now offers an all-in-one solution to help people achieve the “American Dream.”  

“Guided by Chairman Dan Gilbert’s vision, we are committed to making a positive impact on our communities, clients and fans. For 30 years, Rocket Arena has been a cornerstone of Cleveland, showcasing the energy and vibrancy of Northeast Ohio,” said Nic Barlage, CEO of Rock Entertainment Group, the Cavaliers and Rocket Arena. “By hosting unforgettable sports and entertainment moments, we’ve united people across the region and beyond. As we enter this new chapter, we’re focused on elevating every aspect of the Rocket Arena experience and bringing Cleveland to the world.”

Rocket’s new branding marks a bold evolution, blending modern design with deep community ties. The refreshed look brings Rocket Arena into a new era, reinforcing its role as a hub for culture and connection while elevating experiences on and off the court. 

“When we set out to refresh the Rocket brand, one of our core design principles was creating a look that enhances the cityscapes we’re part of. Now, Rocket Arena is more refined and cooler than ever,” said Jonathan Mildenhall, CMO of Rocket. “This rebrand sets the stage for reimagining every aspect of our partnership playbook. While this collaboration has deep roots, from a creative impact perspective, the Cleveland Cavaliers and Rocket are just getting started.”

Since initially opening its doors as Gund Arena in 1994, Rocket Arena has solidified its place as one of the nation's premier sports and entertainment venues. The downtown Cleveland arena is home to the 2016 NBA Champion Cleveland Cavaliers and 2016 AHL Champion Cleveland Monsters. Since its inception, it has hosted over 5,000 events, including five NBA Finals, two NBA All-Star Games, a record-setting 2024 NCAA Women’s Final Four and Rock & Roll Hall of Fame induction ceremonies.

After Dan Gilbert acquired the Cavaliers in 2005, the arena was renamed Quicken Loans Arena. In 2019, the arena underwent a $185 million transformation, unveiling its new identity as Rocket Mortgage FieldHouse. Now, as the venue celebrates its 30th anniversary season, its latest evolution to Rocket Arena reflects a continued commitment to innovation, fan engagement and community impact.

Rocket Arena will celebrate its new identity with several unique in-game activations at upcoming Cavaliers and Monsters games.