Michaels acquires JOANN Fabrics private label brands, intellectual property

In a news release on Friday, Michaels Companies, Inc. announced that it had acquired the intellectual property and private label brands of JOANN Fabrics.

According to the release, this acquisition also includes the Big Twist yarn brands.

Michaels is expanding its fabric, yarn and sewing assortments and will be adding over 600 products across new and existing brands, according to the release.

According to the release, Michaels has aimed to increase the assortment of fabric throughout the year of 2025. This has been successfully done in 680 stores, and there are plans to do the same with 280 more stores throughout the rest of 2025.

Beginning in June, according to the release, Michaels will be expanding its selection of tools and materials for customers, including:

• New Brother and Singer sewing machines
• Over 50 needle crafting kits from DMC and Loops and Threads
• Over 10 Pellon stabilizers and interfacing, specialty scissors and thread packs
• Expanded assortments, with new products from Clover, FISKARS, Coats and Clark and VELCRO
• Oliso Smart Iron

According to the release, Michaels will be expanding its yarn assortment by 25% in 2025 to meet customer demand. 

New products include:

• Over 60 new Loops and Threads offerings in-stores and online beginning in June
• New and expanding national brand collections from Red Heart, Bernat and Lion Brand
• Amigurumi kits with more than 12 season offerings
• JOANN brands, including Big Twist Value Plus, Big Twist Twinkle, Big Twist Posh and Big Twist Baby Bear, which are now being developed as part of Michaels portfolio of brands and will be available in-stores and online later in 2025.

"We're honored to have the opportunity to welcome JOANN customers into our creative community and are committed to delivering the selection, value and inspiration they are looking for at Michaels," said Chief Executive Officer David Boone at Michaels.

Boone continued," This acquisition allows us to better serve both new and existing customers, respond to rising demand across categories and build on our momentum as the destination for creating and celebrating in North America."

A dedicated landing page for JOANN community members is now available on the Michaels website, according to the release.

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