More than 200,000 Allure and Allure Pro hair dryers have been recalled due to a fire threat and electrical shock hazard.

The blow dryers made by Xtava, LLC have been sold at Amazon.com, eBay.com, Walmart.com, Xtava.com, Groupon.com and more.

The company says the hair dryer and power cord can overheat and catch on fire, posing fire, burn and electrical shock hazards.

This recall involves the Allure and Allure Pro 2200W ionic ceramic hair dryers. The hand-held hair dryers are black or white and include a concentrator nozzle. 

Many of the units have a label located underneath the back of the unit bearing the following SKU numbers: XTV010001, XTV010001N, XTV010002, or XTV010002N.  All units have “Xtava” imprinted on the lower end of the hair dryer.

The blow dryers were sold from October 2014 through August 2018 for between $15 and $60 when sold separately, and for between $20 and $80 when sold as part of a hair care kit.

The company says they have received 193 reports of the hair dryer power cords overheating, melting, exploding or catching fire, including 18 reports of burns and two reports of a minor electrical shock. One consumer reported a severe burn.

Consumers should immediately stop using the hair dryers and contact Xtava to receive a free replacement hair dryer.