Shrinkflation has been going on for quite some time now, and you may or may not have noticed.

It's when manufacturers shrink their products, put them back on the shelves and then sell them to consumers for the same price.

"The reason manufacturers shrink their products, they know most consumers are not net weight conscious," said Edgar Dworsky. Founder of

Grocers tell 21 News shoppers finding their favorite food items in smaller packaging or at higher prices is just not right.

"We're trying to keep up with it. It's getting out of hand and it's upsetting," said Brian Gorup, store manager at Cornersburg Sparkle Market.

Fortunately, there are some ways to minimize the effects of shrinkflation on your next trip to the supermarket.

"You have to recognize that it's happening," said Dworsky. "If you see that your favorite product has downsized, see if a competitor maybe hasn't changed yet, switch brands," he said.

Dworsky tells 21 News the store brands are usually last in line for shrinkflation, but as a last resort, customers can also reach out to manufacturers.

"You certainly can write a letter to the manufacturer, they'll send you maybe a coupon or two for a buck off on your next purchase," Dworsky said.

However, not much more can be done beyond that.