Super Bowl Ads: hits & misses - 21 News Now, More Local News for Youngstown, Ohio -

Super Bowl Ads: hits & misses

Updated:

Baltimore may have won the game, but Anheuser Busch also scored during the Super Bowl.

The company's minute long ad about the reunion of a Clydesdale and its trainer scored a narrow victory in USA TODAY's 25th annual Ad Meter poll.

"It had wonderful music in the background, it just made the ad incredibly powerful, and it

tugged at your hearts. It was a great Super Bowl commercial," said USA TODAY's Laura Petrecca.

Coming in a close second was Tide's ad about a fan's jersey miraculously stained with an image of football legend Joe Montana.

Tide also capitalized during the game's 35 minute blackout.

They tweeted an impromptu ad image spurred by the situation.

Fellow Super Bowl advertiser Oreo did the same thing, reminding consumers "You can still dunk in the dark".

"You're always working when you're in advertising, and if you spent $3.7 to 3.8 million for 30 seconds of airtime, you're going to try to get as much bang for your buck," Petrecca points out.

Chrysler's two minute ad saluting farmers ranked third in USA TODAY's survey, while Dorito's

"Fashionistas Father" commercial and Jeep's ad honoring military families rounded out the

Top Five.

"Brands that run good ads can run get a significant bump that lasts a full month, which is really very significant," says Villanova marketing professor Charles Taylor.

The buzz was less positive for GoDaddy's extended liplock between a geek and supermodel Bar Refaeli.

It ranked dead last in Usa Today's survey.

USA TODAY is just one of the entities tracking Super Bowl ads.

The video streaming website Hulu allowed fans to vote on the ads, and they had the Chrysler "Farmer" ad on top.

The TV recording service Tivo cites Taco Bell's ad featuring senior citizens behaving like

20-somethings, as the most re-watched ad of the night.

  • More From wfmj.comMore>>

  • Lightning kills boy swimming in Pennsylvania creek

    Lightning kills boy swimming in Pennsylvania creek

    Monday, September 1 2014 3:09 PM EDT2014-09-01 19:09:34 GMT
    Authorities say a lightning strike has killed a boy who was swimming in a central Pennsylvania creek.More >>
    Authorities say a lightning strike has killed a boy who was swimming in a central Pennsylvania creek.More >>
  • Ohio police: Wedding guest tries to steal gifts

    Ohio police: Wedding guest tries to steal gifts

    DAYTON, Ohio (AP) - Police in Dayton say a wedding guest tried to make off with checks and cash for the newlyweds. Officers were called to the wedding reception late Saturday night after workers noticed that a safe had been emptied out. Police say about $6,800 was found in unopened wedding cards inside a tuxedo garment bag belonging to one of the guests. A police report says surveillance video showed a man entering the office and later walking out with the garment bag. The man told police he...More >>
    DAYTON, Ohio (AP) - Police in Dayton say a wedding guest tried to make off with checks and cash for the newlyweds. Officers were called to the wedding reception late Saturday night after workers noticed that a safe had been emptied out. Police say about $6,800 was found in unopened wedding cards inside a tuxedo garment bag belonging to one of the guests. A police report says surveillance video showed a man entering the office and later walking out with the garment bag. The man told police he...More >>
  • Flying club remembers 4 killed in Ohio plane crash

    Flying club remembers 4 killed in Ohio plane crash

    CLEVELAND (AP) - Members of a flying club held a candlelight vigil to remember four Ohio college students killed a week ago when a small plane crashed just after taking off near Cleveland. Friends and family members were among the 80 people who gathered Sunday night near the crash site in Willoughby Hills. Federal officials say the pilot of the plane reported he was having trouble climbing just after takeoff and was trying to return to the airport. All four people aboard the plane were stude...More >>
    CLEVELAND (AP) - Members of a flying club held a candlelight vigil to remember four Ohio college students killed a week ago when a small plane crashed just after taking off near Cleveland. Friends and family members were among the 80 people who gathered Sunday night near the crash site in Willoughby Hills. Federal officials say the pilot of the plane reported he was having trouble climbing just after takeoff and was trying to return to the airport. All four people aboard the plane were stude...More >>
Powered by WorldNow
All content © Copyright 2000 - 2014 Worldnow and WFMJ. All Rights Reserved. For more information on this site, please read our Privacy Policy and Terms