Twitter tweaks website to attract new users - WFMJ.com News weather sports for Youngstown-Warren Ohio

Twitter tweaks website to attract new users

Posted: Updated:

NEW YORK (AP) - As Twitter looks to broaden its appeal beyond its 241 million users, the company is introducing a redesign of profile pages that includes bigger photos, more user controls and a distinct resemblance to Facebook.

"Moment by moment, your Twitter profile shows the world who you are," the company wrote in a blog post Tuesday. "Starting today, it will be even easier (and, we think, more fun) to express yourself through a new and improved Web profile."

As part of changes coming in the next few weeks, users who access Twitter via the Web will notice larger photos on their profile pages. Besides profile photos on the left corner of the page, the redesign includes a large banner photo that resembles the big rectangular cover photos on Facebook pages. Users will be able to "pin" one of their tweets to the top of the page to give others an idea of the topics they like to tweet about. In addition, tweets that receive the most interest from other users will appear slightly larger.

The more visual look is an attempt to attract people who may be intimidated by Twitter's onslaught of text filled with quirky acronyms, at-symbols and hashtags. The changes come at a time when Facebook is adding features to its site that are Twitter-like, highlighting the way the two companies are jockeying for people's time and advertisers' dollars.

Is Twitter saying a picture is worth 140 characters? Perhaps not. The new profiles don't apply to Twitter's mobile app, which is a more popular way to access the service than the website. Mobile is also where Twitter earns most of its money. EMarketer expects about 77 percent of Twitter's estimated $1.1 billion in advertising revenue to come from mobile this year.

Even so, Twitter has acknowledged that it needs to reach a bigger audience. CEO Dick Costolo described the effort in broad terms during the company's February earnings call with analysts.

"By bringing the content of Twitter forward and pushing the scaffolding of the language of Twitter to the background," Costolo said, "we can increase high quality interactions and make it more likely that new or casual users will find the service as indispensable as our existing core users do."

Costolo also promised more visually engaging content, of which the profile page redesign is just one example. Last fall, the company decided to make users' feeds more visual by including previews from Twitter photos and Vine videos.

Twitter's first-quarter tally of users signaled that growth is slowing on the service. The company added just 9 million new monthly users in the fourth quarter, only 1 million of which came from the U.S. It added an average of 16 million new accounts in each of the first three quarters of 2013.

Twitter said in February that it had 241 million users at the end of 2013. By comparison, Facebook boasts some 1.23 billion users, while WhatsApp, the messaging service Facebook is buying for $19 billion, said it had 400 million active monthly users last December.

Twitter has not yet reported its first-quarter financial results, so it's hard to tell if the slowdown is a sign of trouble or just a blip. EMarketer analyst Debra Aho Williamson said in a recent report that Twitter's user base "may be growing more slowly than expected, but the social service has steadily increased its ad revenue and shown that its ads can drive engagement and interaction."

Noah Elkin, executive editor at eMarketer, said advertisers "love the engagement they get on Twitter." That said, he added that the company is still under pressure to grow.

The redesigned profile page, Elkin said, will likely have a "relatively minimal impact" on Twitter's advertising revenue, "unless and until" the company brings the new look to its mobile app.

Copyright 2014 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

  • More NewsMore>>

  • Campbell remains under boil advisory, water pressure restored

    Campbell remains under boil advisory, water pressure restored

    Saturday, May 27 2017 9:20 AM EDT2017-05-27 13:20:47 GMT

    Water pressure is restored in Campbell, but the city remains under a boil alert Saturday until further notice, water department officials say.  The alert was first issued Friday as crews worked to repair a water line break in the area of Jackson Street off Wilson Avenue.  Reports of little to no water pressure first came in Thursday night around 10 p.m., police say.  That was enough to close Campbell City schools Friday. Officials still haven't indicated when the bo...

    More >>

    Water pressure is restored in Campbell, but the city remains under a boil alert Saturday until further notice, water department officials say.  The alert was first issued Friday as crews worked to repair a water line break in the area of Jackson Street off Wilson Avenue.  Reports of little to no water pressure first came in Thursday night around 10 p.m., police say.  That was enough to close Campbell City schools Friday. Officials still haven't indicated when the bo...

    More >>
  • Credit card skimming reported at Mercer County service station

    Credit card skimming reported at Mercer County service station

    Friday, May 26 2017 5:06 PM EDT2017-05-26 21:06:52 GMT

    Authorities in Mercer county are investigating reports of thieves skimming credit guards to steal consumers personal information. It happened recently at Wagler's Camp Perry service station in Clarks Mills.   Skimming happens when thieves unlock gas pumps and connect a skimmer to the card reader which steals information when a customer swipes a credit or debit card. 

    More >>

    Authorities in Mercer county are investigating reports of thieves skimming credit guards to steal consumers personal information. It happened recently at Wagler's Camp Perry service station in Clarks Mills.   Skimming happens when thieves unlock gas pumps and connect a skimmer to the card reader which steals information when a customer swipes a credit or debit card. 

    More >>
  • Mahoning County OVI checkpoints tonight and Sunday

    Mahoning County OVI checkpoints tonight and Sunday

    Saturday, May 27 2017 7:48 AM EDT2017-05-27 11:48:54 GMT

    The Mahoning County OVI Task Force says it will conduct two sobriety checkpoint this weekend. According to a news release, the checkpoints will be held somewhere in the county on Saturday and Sunday. The release says further details about the checkpoints will be released later. In the past, the Task Force has revealed the specific times and locations of the checkpoints shortly before they are scheduled to begin. 

    More >>
    The Mahoning County OVI Task Force says it will conduct two sobriety checkpoint this weekend. According to a news release, the checkpoints will be held somewhere in the county on today and Sunday. The release says further details about the checkpoints will be released later. In the past, the Task Force has revealed the specific times and locations of the checkpoints shortly before they are scheduled to begin. In addition, saturation patrols will be conducted throughout the we...More >>
Powered by Frankly
All content © Copyright 2000 - 2017 WFMJ. All Rights Reserved. For more information on this site, please read our Privacy Policy and Terms