Coors Light introduces beer-flavored popsicles
Molson Coors announced this week what it’s calling the “Coors-icle,” a non-alcoholic, beer-flavored popsicle that the company says is designed to help fans in the U.S. stay chill.
The “Coors-icles,” intended for consumers age 21 and older, will be available for a limited time at more than 800 participating bars nationwide starting March 16, the company says in a news release.
They'll also be sold online for $20.23 per six-pack, starting today. Additional "Coors-icles" will be made available every day at 12 p.m. EST through March 24, while supplies last.
“Tourney time is an emotional rollercoaster, and it’s hard to keep your chill when your bracket goes up in flames,” says Kyle Piazza, associate marketing manager for Coors Light. “Since cold is in Coors Light’s DNA, we knew we had to find a way to help fans rooting hard for their teams this month.”
The “Coors-icles” come after the brand last year introduced “Chillollipops,” beer-flavored lollipops that helped fans chill.
The company says internal data show they helped drive beer sales during the tournament at participating bars.