Over $37.7M in visitor spending generated by Trumbull tourism bureau
TRUMBULL COUNTY, OH - The Trumbull County Tourism Bureau provided an update Wednesday to commissioners on its efforts to bring people to the county.
According to a report, the county tourism bureau invested $76,478 into advertising/PR in 2020 and $89,743 in 2019. Its visitor guide investment for 2020 was $16,000 and $12,500 for 2019. In 2020, the total investment was $92,478 and $102,243 in 2019.
According to the report, the advertising/PR influenced about 42,500 leisure trips over the past year, which resulted in about $37.5 million in visitor spending.
The report stated the 2019 and 2020 visitor guides influenced 330 more Trumbull County trips and about $252,000 in visitor spending. The tourism bureau invested $28,500 in the visitor guide.
Combined, the advertising/PR and visitor guide generated more than $37.7 million in visitor spending -- a return of $194 for each $1 invested.
Just as a comparison, Commissioner Frank Fuda says the tourism bureau brings in some $500 million normally without the ongoing COVID-19 pandemic.
