It's beginning to sound a lot like Christmas...

Z104 is the first radio station in the Valley to begin playing the holiday music.

Last year, the station flipped the switch September 25th -- three months before Christmas. This year they waited a little bit longer until October 1st.

VP and Market Manager Bill Kelly said, last year in the height of the Pandemic it seemed everyone needed the Christmas cheer. This year, Kelly said with so many debating vaccines the station believes "Santa is double vaxxed and ready to roll!"

Promoting themselves as "The Valley's Christmas Station," Z104 will play Christmas music 24/7 now through the end of the year,

You can listen on 103.9 FM or, online at oldiesz104.com.