A panel of automotive journalists have chosen the Ford F-150 Lightning as the 2023 North American Truck of the Year.

The Lightning was up against the Chevrolet Silverado ZR and Lordstown Endurance as the three were finalists narrowed down from a larger field by 50 jurors following a test-drive and evaluation period.

The awards are intended to recognize the most outstanding new vehicles of the year, considered benchmarks in their segments based on factors including innovation, design, safety, handling, user experience, driver satisfaction and value.




Lordstown Motors' all-electric Endurance faced competition from vehicles designed and produced by the much larger and more established General Motors and Ford Motor Company.

The Lightning received a total of 483 votes.

“When America’s best-selling vehicle goes electric you know the transition has momentum," said Karl Brauer, iSeeCars.com and Forbes. "Ford’s effort to create an all-electric F-150 is remarkable because it combines the standard truck’s dimensions, which means it retains massive aftermarket support, with substantial upgrades to areas like storage and mobile power support. It’s really the best of all worlds, giving the F-150 Lightning a wide range of applications for both traditional and new-to-the-segment truck customers.”

“Save the reinvention. The F-150 Lightning shows how the most familiar vehicle in American life can be made even better as an EV, and it’s fantastic," saod Bengt Halvorson of Green Car Reports.


Chevrolet Silverado ZR2

Announced Wednesday at the 2023 North American Car, Truck and Utility Vehicle of the Year Awards during a media briefing in Pontiac, Michigan.

Initiated in 1994, NACTOY is judged by a jury of professional automotive journalists from the United States and Canada representing print, broadcast, and digital media.