Dunkin' unveils its 2023 pumpkin spice menu

Pumpkin spice season has returned. Dunkin’ announced on Wednesday that the 258-day wait is over for one of fall’s favorite flavors.
The restaurant chain’s menu includes Pumpkin Spice Signature Latte, Nutty Pumpkin Coffee as well as pumpkin bakery items. In addition, Goldfish Dunkin’ Pumpkin Spice Grahams will return to grocery stores this September.
Also available for spice-loving palettes is Nutty Pumpkin Coffee, and Pumpkin Swirl beverages along with Pumpkin Muffins, Pumpkin Cake Donuts and don’t forget the Pumpkin Munchkins.
Dunkin’ is also giving the bacon a seasonal makeover with the reintroduction of Maple Sugar Bacon snacks or on a breakfast sandwich.
Other restaurants are capitalizing on pumpkin spice mania. According to the publication Ad Age, the Pumpkin Spice craze has turned into a $500 million annual industry.
Research on nearly 20,000 Twitter and Instagram posts published last year by Montclair State University found 55% of the posts about “pumpkin spice” or the hashtag #pumpkinspice were positive in nature. Eight percent were negative and 37% were deemed neutral.