SHARON The Shenango Valley is launching its holiday season this weekend with a trio of festive events, beginning with the "Night of Lights: Tree Illumination" in Sharon on Friday, Nov. 21, and continuing through the weekend with the annual holiday parade and Small Business Saturday.

The festivities are part of the broader Shenango Valley Weekend of Lights celebration, bringing together the communities of Sharon and Hermitage.

The holiday weekend kicks off Friday evening on the green along the Shenango River in downtown Sharon from 5 p.m. to 7 p.m.

The central attraction is the annual Christmas tree lighting, featuring the arrival of Santa and Mrs. Claus to illuminate the tree with "North Pole magic," followed by a fireworks display.

The event will also include a reindeer petting experience, holiday musical entertainment, and a variety of local treats. Food truck options will be available from Haitian Sensation, along with hot apple cider from The Boar's Head & Yule Log Festival performers, kettle corn from Lieutenant Kernel Kettle Corn, LLC, chocolate from Daffin's Candies, and s’mores.

The celebration shifts to Hermitage on Saturday evening with the 27th Annual Hermitage Holiday Light Parade at 6 p.m.

The annual tradition draws thousands of spectators to Hermitage’s Central Business District to watch glowing floats, festive marching bands, and sparkling light displays. The parade route typically begins at the intersection of East State Street and North Kerrwood Drive and travels east before concluding near Indian Run Road.

While the parade provides a spectacular night-time event, the region is also gearing up for Small Business Saturday on Saturday, Nov. 29.

Though the main shopping event takes place the following weekend, the spirit of local commerce is encouraged throughout the weekend.

Downtown Sharon, Hermitage, and other areas across the Shenango Valley will feature local shops, restaurants, and makers offering unique gifts and special promotions.

The city is asking residents to show their support for local businesses to help them "shop, sparkle, and shine" this holiday season.