One business owner in Newton Falls has come up with an idea that will increase foot traffic for others, and it's all predicated around a treasure hunt.

Tom Colosimo, co-owner of Fieldview Acres Mercantile, an antique shop, knows a thing or two about hidden finds.

"We wanted to let the public feel that same exhilaration that I get when I'm looking for treasures," said Colosimo.

It's a treasure hunt; the West Broad Street operator will bring folks to the village at a time when businesses are feeling the strain of a harsh winter season.

"We actually had just reached out to the community for help because we were not getting even, like, five customers a day," said Lillian McGinnis, owner of Broken Leaf Café. However, McGinnis, along with other business owners, feels this could be the jolt that businesses along the busy downtown stretch need.

"We've already had people reach out to us that would like to sponsor this, hoping the prize could be tens of thousands of dollars, where people would travel across the United States to come to Newton Falls and see what this town has to offer," said Colosimo.

The village mayor says they're excited to welcome folks to what he calls a walking town.

"We have 100% occupancy downtown, so you're not going to be coming in and walking past empty storefronts," said Dave Hanson.

The treasure hunt is slated for sometime in March when the weather breaks. Details are expected to come down in the coming weeks. The prize, in the form of gold, silver, or cash, will be located somewhere in the village.