NILES - On Wednesday, the Cafaro Company announced it has appointed a new Chief Marketing Officer (CMO).

Going into effect immediately, Cafaro selected Esther Buschau (pictured above) for the CMO position.

As CMO, Buschau will lead Cafaro's strategic marketing initiatives, oversee the firm's marketing function and support business objectives across all markets, and more.

"Esther brings a thorough understanding of our corporate culture and family values...Her leadership will help us unlock our full potential and accelerate our long-range growth ambitions," said Co-President of Cafaro William A. Cafaro.

Buschau, a native of British Columbia, Canada, has over 20 years of experience in the shopping center industry. She joined the Cafaro Company in 2000 as a Regional Marketing Director and was promoted to Director of Corporate Marketing three years later.

"For twenty-five years, I've had the privilege of driving transformative change and building relationships for Cafaro properties," said Buschau. "I look forward to bringing focus to the brand strategy, supporting the leasing function, and exploring new marketing opportunities during this exciting time."

Buschau will report to Co-Presidents William A. Cafaro and Anthony Cafaro, Jr., in her new role.

The Cafaro Company, based in Niles, is one of the country's largest privately-owned shopping center development and management companies.