Marketing expert says Boardman one word billboard is working - WFMJ.com News weather sports for Youngstown-Warren Ohio

Marketing expert says Boardman one word billboard is working

Posted: Updated:
BOARDMAN TWP., Ohio -

A digital blue and red billboard on South Avenue near Route 224 merely says "IMPEACH".  In reality, it is not political, but its message seems clear.

"It's certainly not a political ad. It's just one word and it could be any word in the English language. It just happens to be a word that has impact in this day in age and just about everyone who sees it knows exactly what it means," said Richard Hahn, owner and founder of Keynote Media Group in Youngstown. 

Hahn, who's marketing firm has run numerous political campaigns, said the sign is not subject to the usual political ad regulations.

The sign is not the work of the local Democratic Party.  It was paid for by a group called Youngstown Neighbors who say they are concerned about the direction our democracy has taken over the past year.

We contacted Youngstown Neighbors but they declined an interview. 

Since our first report on the sign, hundreds of comments have been posted on the web, both in support of the sign and condemning it.  

From an advertising point of view, Hahn says it's working.   "It's a strategy that I admire. I believe that it's doing the job that they want it to do, and they're expressing their individual feelings on the political scene in general, and they're making it work," Hahn said. 

A recent Nielson study found that 59% of motorists noticed a billboard ad in the past month. And one in three (35%) say they look at the message all of the time or most of the time.  
 

  • More NewsMore>>

  • Community fighting for Youngstown business owner's release

    Community fighting for Youngstown business owner's release

    Thursday, January 18 2018 1:09 AM EST2018-01-18 06:09:50 GMT

    A Youngstown businessman is still behind bars, waiting to learn if and when he will be deported. 

    More >>

    A Youngstown businessman is still behind bars, waiting to learn if and when he will be deported. 

    More >>
  • Hoerig booked into Trumbull County Jail

    Hoerig booked into Trumbull County Jail

    Thursday, January 18 2018 12:16 AM EST2018-01-18 05:16:43 GMT

    The Ohio House of Representatives passed a bill on Wednesday compelling Brazil to extradite Claudia Hoerig to answer for murder.  

    More >>

    The Ohio House of Representatives passed a bill on Wednesday compelling Brazil to extradite Claudia Hoerig to answer for murder.  

    More >>
  • Boardman Schools consider levy to generate $4.9 million annually

    Boardman Schools consider levy to generate $4.9 million annually

    Thursday, January 18 2018 12:06 AM EST2018-01-18 05:06:45 GMT

    Wednesday evening, the school board unanimously approved the first of two readings needed to put a levy on the May ballot that, if passed, would generate $4.9 million each year for ten years. 

    More >>

    Wednesday evening, the school board unanimously approved the first of two readings needed to put a levy on the May ballot that, if passed, would generate $4.9 million each year for ten years. 

    More >>
Powered by Frankly
All content © Copyright 2000 - 2018 WFMJ. All Rights Reserved. For more information on this site, please read our Privacy Policy and Terms