Canfield's 45 Press connects with entertainment's biggest names - WFMJ.com News weather sports for Youngstown-Warren Ohio

Canfield's 45 Press connects with entertainment's biggest names

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CANFIELD, Ohio -

There's a real connection to the stars in Canfield. 

It's a company called 45 Press and if you've never heard of them, maybe that'll be changing.

The wall in the office says it all. Featuring some of the biggest names in entertainment from Brittany Spears to John Mayer, offering digital marketing for an international audience from right here at home.

"It's kind of like a sleeping giant right here in the Valley," said vice president Raymond Detwiler. "Nobody has really known about it because we've kind of flown under the radar."

They work on everything from web design, development, and hosting to mobile apps and everything in between. Joel Kendall started the company back in 2013 and quickly put some of his entertainment connections to good use.

"As we started doing a lot of work for music clients, naturally we started getting connected with Madison Square Garden, who's another one of our clients. We've done work with them. Ticketmaster is another one of our clients, again a music industry client," said Kendall. "There's definitely a niche that we have been embraced."

It kind of snowballed from there, Adding big name after big name. So when a guy like Pitbull plays a concert in Youngstown it isn't his first connection to the area.

"There was a lot of hype, as you know, about him coming to town. A lot of people didn't realize, at that time, we were on Mahoning Avenue and all of his websites for the past couple years have been built right up the street," said James Fortunato, the vice president of development and engineering.

They've expanded from there, branching out into the political arena picking up a contract with the U.S. House of Representatives and beyond.

"We host some of the highest-traffic websites not only in the Mahoning Valley, Ohio, but the entire United States," said Detwiler. "We have Trusted Media, which is Reader's Digest, Taste of Home, Family Handyman. So across the whole network, we're probably serving around 200 to 300 million unique people a month."

The funny part is, they're kind of working backward from the typical business model. They already have the national and international clients. Now they want to get back to their roots and work with companies here in the Valley.

"It's definitely backward," said Fortunato. "We certainly want to be able to offer our services here in town and I think we could do a lot of good. We're excited really to get mixed up in some of the local business."

"We haven't really approached anything the typical way you would see a company approach things, and I think that's what's given us a lot of the success," said Detwiler.

Makes you wonder what's next and who will be the next name up on that wall.
 

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