Struthers Mayor Catherine Cercone Miller has unveiled a new website and “brand strategy” to transform the city’s rust belt image.

In addition to the revamped website, Mayor Miller says the city has a new logo and will be rolling out of new street signs over the period of several months.

Becoming a city in 1920, Struthers has been working to diversify its economy since 1977 when several steel plants closed their doors.

“Since early 2020, we have been striving to reinvent the city image. Our city brand relaunch represents the natural evolution of that transformation,” said Miller. “Today, Struthers offers its residents and businesses many services. It’s imperative for our brand to reflect and promote our city as it is today and the tremendous opportunities it brings without forgetting our city roots and history.”

An all-new city website, www.cityofstruthers.com, is designed to reflect the city’s new identity and offer residents and businesses online services such as tax filing, tax, fine, and ticket payments, resident, business and landlord registration, reporting street issues of code violations, public records requests, park hall, and pavilion booking.

The city also plans to live stream city council meetings.

A new logo incorporating the city’s slogan “The City with Heart in the Heart of it All” will be used on city-owned buildings and vehicles. The city street signs will feature the “Struthers’ Red” background with white lettering.

Designed in partnership with Struthers-based creative agency, Five Points Creative, the new visual identity and website aim to present the city as modern and evolving, according to a news release.