Western Reserve Transit Authority is rolling out its third annual 'Give Small Business A Lift' campaign.

The initiative is intended to provide growth opportunities for small businesses, spotlighting the work of store owners and employees.

"A few years ago, we were trying to think of ideas of how we could better interact with the community, and we noticed we carry a lot of our passengers to local businesses," WRTA director Dean Harris recalls of the campaign's inception.

280 Valley businesses have participated since the campaign began in 2021. Now, Harris says, the chairs of the campaign are tasked with picking 12 winners, which they plan to announce mid-April.

"This year alone we have 114 nominations," Harris tells 21News. "It's a hard choice."