Founder of Iron City Woods, Dave Muslovski died in 2010 after being struck by a distracted driver who was texting while driving. But this devastating loss did not mark the end of his dream.

Instead, it inspired his daughter, Tina Yanssens,  to not only became one of the first in the state to advocate for a texting while driving ban, but also take over his full-service pallet recycling company. 

"Honestly there was quite a bit of juggling after my dad passed away, but fortunately we had a great set of advisors there to help us through the transition,"  Yanssens said. 

For the family it is important to honor Dave's legacy by continuing the work he started -- a wood pallet business that produces near zero waste. 

A third generation is now stepping up to follow in his footsteps. His grandchildren are putting in the work to push the company forward with new technology.

"Right now the kids are learning from the bottom up, so they are starting in as laborers. They have also taken the lead on the new [Badger] saw that we've implemented. They are learning how to program the computers, they're learning how to troubleshoot and do maintenance on it as well." Yanssens told 21 News. 

As a new chapter begins, Dave's mission lives on.

"Working in a family business is part of my identity. It is very integral to who we are." Yanssens said.